Registers – Systems controlled by data bearing records – Mechanized store
Reexamination Certificate
2006-06-19
2008-10-21
Labaze, Edwyn (Department: 2887)
Registers
Systems controlled by data bearing records
Mechanized store
C235S375000, C235S378000, C705S400000
Reexamination Certificate
active
07438227
ABSTRACT:
The present invention provides a system and method for determining the prices and order quantities that maximize a retailer's expected profit by using a multi-dimensional distribution of the highest prices that customers are willing to pay. This is novel, as well in the literature as in the patent database. Brand switching is dealt with, taking into account that consumers who come into the store with a-priori preferences for products build a-posteriori preferences at the point of purchase based on actual retail prices and availabilities in the store.
REFERENCES:
patent: 2002/0099622 (2002-07-01), Langhammer
patent: 2003/0023563 (2003-01-01), Kutaragi et al.
patent: 2003/0088466 (2003-05-01), Fitzpatrick
Inman et al.; “Where the Rubber Meets the Road: A Model of In-store Cunsumer Decision Making”; Marketing Science Institute, Report No. 98-122; Oct. 1998;1 pp. 1-34.
Bucklin et al.; “Determining Inter-Brand Substitutability Through Survey Measurement of Consumer Preference Structures”; Marketing Science Institute, Report No. 91-102; Jan. 1991; pp. 1-.39.
Consideration, Choice and Classifying Loyalty; A. Terech, et al. Nov. 2003.
A Brand Switching Model With Implications for Marketing Strategies; R. Columbo, et al.; Marketing Science, vol. 8, No. 1 (Winter, 1989), pp. 89-99.
The Price Consideration Model of Brand Choice; A. Chang, et al.; May 2005, Revised Mar. 2006.
Keser Claudia
Nowicki Tomasz
Swirszcz Grzegorz
International Business Machines - Corporation
Kaufman Stephen C.
Labaze Edwyn
Witham Curtis Christofferson & Cook, PC
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