System and method of identifying and measuring response to...

Details System and method of identifying and measuring response to... System and method of identifying and measuring response to...

2006-07-31

2010-11-02

Khuu, Cindy H (Department: 2863)

Data processing: measuring, calibrating, or testing

Measurement system

Performance or efficiency evaluation

Reexamination Certificate

active

07827004

ABSTRACT:
In accordance with aspects disclosed herein, impact that a user interface design has on a user's experience is measured. User response to one or more user interface designs is measured. Two or more user interface designs can be compared based on user response to each design. A single user interface design can be evaluated based on one or more measures of user response to the user interface, or two or more user interface designs can be compared using one or more user response measures corresponding to the user interface designs.

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The Pepsi Challenge Taste Test Commercial, 1983, http://www.youtube.com/watch?v=v7Iw—vhxtNc.
Stanley, Thomas, “Cola Preferences: Disguised Taste vs. Brand Evaluations”, 1978, Advances in Consumer Research, pp. 19-21.
Whitelaw et al., “Taste Test with Two Colas”, 1999, Lewis and Clark College, pp. 1-3.

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