System and method of delivering RSS content based advertising

Details System and method of delivering RSS content based advertising System and method of delivering RSS content based advertising

2006-11-30

2010-12-21

Truong, Cam Y (Department: 2169)

Data processing: database and file management or data structures

Database and file access

Record, file, and data search and comparisons

C707S758000, C707S769000

Reexamination Certificate

active

07856445

ABSTRACT:
A system and method is disclosed for presenting relevant advertising to user search queries. The RSS content is processed as part of a search query. The results of the query are further selectively processed to identify concepts/topics therein. The resulting web page topics/concepts can then be mapped to advertisements (or keywords) based on correlating topics/concepts which are in common. Thus the ads can be selected by reference to an underlying content presented in RSS feeds.

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