System and method for utilizing EPG database for modifying...

Details System and method for utilizing EPG database for modifying... System and method for utilizing EPG database for modifying...

2007-09-04

2007-09-04

Vu, Ngoc (Department: 2623)

Interactive video distribution systems

Operator interface

To facilitate tuning or selection of video signal

C725S043000, C725S134000, C725S142000

Reexamination Certificate

active

10453388

ABSTRACT:
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

REFERENCES:
patent: 5940073 (1999-08-01), Klosterman et al.
patent: 6002394 (1999-12-01), Schein et al.
patent: 6075575 (2000-06-01), Schein et al.
patent: 6151059 (2000-11-01), Schein et al.
patent: 6588013 (2003-07-01), Lumley et al.
patent: 6799326 (2004-09-01), Boylan et al.
patent: 6973669 (2005-12-01), Daniels
patent: 2002/0073424 (2002-06-01), Ward, III et al.
patent: 2005/0216936 (2005-09-01), Knudson et al.
patent: WO97/49242 (1997-05-01), None
patent: WO98/27723 (1997-12-01), None
patent: WO99/04561 (1999-01-01), None

Affiliated with

Also associated with

Rating

System and method for utilizing EPG database for modifying... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with System and method for utilizing EPG database for modifying..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method for utilizing EPG database for modifying... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3745234