System and method for using cards for sponsored programs

Details System and method for using cards for sponsored programs System and method for using cards for sponsored programs

2008-07-08

2008-07-08

Cheung, Mary (Department: 3694)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

C705S014270, C705S026640, C902S025000

Reexamination Certificate

active

07398248

ABSTRACT:
A method, system, and computer program product for implementing a marketing application using a store card as a Reward Card, Rebate Card, Pre-paid Script Program Card, Incentive Card, and/or Gift Card, as well as a Frequent Shopper Card. A card provided in association with an initial credit is also associated with an identification and account stored in a computer database memory, and the identification in the card enables the retailer to subsequently allow the consumer to use the card for additional computer based marketing, debit, and credit activity.

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