Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2011-01-25
2011-01-25
Weiss, John G (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C709S217000, C725S042000, C725S014000
Reexamination Certificate
active
07877290
ABSTRACT:
Digital data objects containing video-based advertisement information are broadcast via satellite and received by one or more integrated receiver decoders (IRDs). Each IRD selectively discards or caches advertisement objects (AOs) in a local memory. AOs that are incompatible with the sophistication level of the IRD and/or user preferences/characteristics are discarded without being cached and AOs that have a lower priority than currently cached AOs are discarded. The IRD arranges cached AOs into ordered lists to schedule them for display and each ordered list corresponds to a unique display position within a program guide. When the user initiates a program guide session, the IRD cyclically displays the AOs in the program guide according to the ordered lists.
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Arsenault Robert G.
Leminh Tam T.
The DIRECTV Group Inc.
Vanderhorst M. Victoria
Weiss John G
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