System and method for toy adoption and marketing

Amusement devices: toys – Having light-or sound-responsive switch or control

Reexamination Certificate

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C715S706000

Reexamination Certificate

active

07465212

ABSTRACT:
An Entertainment System in combination with a commercially purchased toy, wherein the system allows a toy user to register the toy online using a registration code, allowing the user access to various entertainment activities and scenarios in a “virtual world” including a virtual representation of the toy, via a computer connected to the Internet. The system then encourages the user to purchase additional toys to enjoy additional benefits using the Entertainment System. The Entertainment System including a database subsystem, a registration subsystem, a server subsystem, and a virtual world providing subsystem.

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