Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Operations research or analysis
Reexamination Certificate
2011-08-30
2011-08-30
Jarrett, Scott L (Department: 3624)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Operations research or analysis
Reexamination Certificate
active
08010403
ABSTRACT:
Utilization of information in a closed loop data system further augments modeling while at the same time enabling customization of offers based on spend patterns. Data mining techniques are leveraged to identify rules to determine higher response rate populations. These rules are referred to herein as “triggers,” in that the presence of particular attributes will trigger a cardholder as being more likely to respond to a particular offer. The benefit yielded by this approach is a greater acceptance rate to an offer provided by a transactional account company. To identify the triggers, records of cardmembers who already utilize a given product are analyzed to determine their spend patterns. The spend histories of customers who are eligible to use the product are analyzed according to the identified triggers. Customers whose spend patterns most closely correspond to the triggers are then targeted with offers for the given product.
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Kala Abhinav
Kim Susana Sung-hye
Purkayastha Subhra Shankar
Zucker Jill
American Express Travel Related Services Company Inc.
Jarrett Scott L
Snell & Wilmer L.L.P.
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