Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Patent
1997-10-14
2000-09-12
Voeltz, Emanuel Todd
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
705 10, 705 26, G06F 1760
Patent
active
061190985
ABSTRACT:
A system and method for targeting and distributing advertisements over a distributed information network includes a client application that displays targeted advertisements on a subscriber's computer and a server that manages an advertisement database and provides advertisements to the subscriber's computer. Advertisements are specifically targeted to the subscriber based on a personal profile provided by the subscriber. The client application periodically accesses the server over a distributed information network to download the targeted advertisements. The client application preferably displays the downloaded advertisements in an advertising window that is continuously displayed on the subscriber's computer and that is sensitive to mouse and/or keyboard activity, even if other applications are running concurrently on the subscriber's computer. Thus, the probability that a subscriber will view an advertisement that is specifically for the subscriber is relatively high.
REFERENCES:
patent: 5353218 (1994-10-01), De Lapa et al.
patent: 5448625 (1995-09-01), Lederman
patent: 5515270 (1996-05-01), Weinblatt
patent: 5557721 (1996-09-01), Fite et al.
patent: 5583763 (1996-12-01), Atcheson et al.
patent: 5614927 (1997-03-01), Gifford et al.
patent: 5615341 (1997-03-01), Agrawal et al.
patent: 5627973 (1997-05-01), Armstrong et al.
patent: 5636346 (1997-06-01), Saxe
patent: 5717860 (1998-02-01), Graber et al.
patent: 5717923 (1998-02-01), Dedrick
patent: 5724521 (1998-03-01), Dedrick
patent: 5740549 (1998-04-01), Reilly et al.
patent: 5781894 (1998-07-01), Petrecca et al.
patent: 5794210 (1998-08-01), Goldhaber
patent: 5809242 (1998-09-01), Shaw et al.
patent: 5812769 (1998-09-01), Graber et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5848397 (1998-12-01), Marsh et al.
patent: 5855008 (1998-12-01), Goldhaber et al.
patent: 5864823 (1999-01-01), Levitan
patent: 5893111 (1999-04-01), Sharon, Jr. et al.
patent: 5915243 (1999-06-01), Smolen
patent: 5933811 (1999-08-01), Angles et al.
patent: 5937392 (1999-08-01), Alberts
patent: 5948061 (1999-09-01), Merriman et al.
patent: 5974398 (1999-10-01), Hanson et al.
patent: 5974451 (1999-10-01), Simmons
patent: 6009409 (1999-12-01), Adler et al.
patent: 6009410 (1999-12-01), LeMole et al.
patent: 6026368 (2000-02-01), Brown et al.
patent: 6026369 (2000-02-01), Capek
The PointCast Network, pp. 1-6.
Baum, David; Esch, Jim, "Step Right Up", HP Professional, vol. 9, No. 10, p. 28, Oct. 1995.
Internet Access: Internet Marketing Revolution Begins in the U.S. This Sep.; Hyper System Promises New Cash Flow for Providers, Free Access for Users & New Marketing Opportunity for Business, Edge: Work-Group Computing Report, vol. 7, No. 316, p. 2.
Ebenkamp, Becky, "Gold on That Thar Web", Brandweek, vol. 37, No. 29, pp. 17-18, Abstract, Jul. 15, 1996.
"Interactive Hyper Net US: New Unique Internet Access Without Monthly Charges Goes On-Line in Bay Area", M2 Presswire, Dialog File 636:Newsletter DB, Dec. 23, 1996.
PointCast, "The PointCast Network" product brochure, pp. 1-6.
Gautier Laurent
Guyot Patrice D.
Gautier Laurent
Guyot Patrice D.
Hayes John W.
Todd Voeltz Emanuel
LandOfFree
System and method for targeting and distributing advertisements does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with System and method for targeting and distributing advertisements , we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method for targeting and distributing advertisements will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-104980