Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2007-07-17
2007-07-17
Janvier, Jean D. (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S001100, C705S014270, C705S026640, C705S027200, C235S375000, C235S383000
Reexamination Certificate
active
10401935
ABSTRACT:
A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
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Bibelnieks Eric
Bullock Mark
Crowder Harlan
Haydock Michael
Kugel Wayne
Janvier Jean D.
Synnestvedt & Lechner LLP
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