Data processing: database and file management or data structures – Database and file access – Preparing data for information retrieval
Reexamination Certificate
2005-10-28
2010-06-08
Truong, Cam Y T (Department: 2169)
Data processing: database and file management or data structures
Database and file access
Preparing data for information retrieval
C707S750000
Reexamination Certificate
active
07734632
ABSTRACT:
A method and system of generating a user profile for advertisement over a computer network is disclosed. A webpage identifier that identifies a webpage and a content category identifier that identifies a content category is generated. The webpage identifier is associated with the content category identifier if web content depicted in the webpage is relevant to the content category. A web server then receives a request for the webpage including the webpage identifier and a first user identifier from a client computer connected to the computer network. A user profile is located by determining whether the first user identifier matches a second user identifier corresponding to the user profile. The user profile includes at least one user content category identifier and a corresponding user interest score. The corresponding user interest score is increased by the predetermined amount if the content category identifier matches the user content category identifier.
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Disney Enterprises, Inc.
Ference & Associates LLC
Truong Cam Y T
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