Data processing: software development – installation – and managem – Software program development tool – Programming language
Reexamination Certificate
2001-05-30
2004-11-30
Nguyen-Ba, Antony (Department: 2122)
Data processing: software development, installation, and managem
Software program development tool
Programming language
C707S793000
Reexamination Certificate
active
06826745
ABSTRACT:
FIELD OF THE INVENTION
This invention relates to scripting, including methods of scripting, systems for scripting, and user friendly methods, systems, products, and tools for configuring, reconfiguring, customizing, and enhancing the scripts. This invention particularly relates to end-user (call center or marketing representative) customization and modification of the script contents and/or logic.
BACKGROUND
Scripting is used for call centers, customer support centers and technical support centers to empower customer service representatives and telesales and telemarketing professionals. Scripts, as used herein, are interactive tools that guide a user, as a telemarketer, a sales person, or a technical support technician through a telephone or in-person/point of sale/point of service interaction with a customer. Scripts are characterized by branching from a question to particular subsequent questions, or to an associated database, as a function of the customer's answer to a previous question or an output of an associated database, thereby automatically guiding the user-customer dialog while enforcing workflow and the business process.
Scripts are used in a variety of different scenarios from sales to service in the financial, telecommunications, insurance, and retailing industries, among others. Scripts can be used to gather information, disseminate information, create new customers, take orders, etc. Third party outsourced vendors rely heavily on scripts to guide users through a variety of different work flows on different products. Vendors use scripts as a way to ensure that product will be sold and services provided in the manner their customers desire; that is, a manufacturer may contract out its “Help Desk” or “Telemarketing” functions to a vendor, and will therefore find it desirable to provide scripts to enable the vendor to respond to service requests or sales opportunities.
A clear need exists for scripts that interact with underlying associated databases, e.g., inputting data to the databases, extracting data from the databases, and branching in response to both user and/or customer inputs and to data inputs and/or outputs to or from the databases.
Scripts generally require a certain amount of customization and configuration, for example, to the user's business or business process, and to changes in the metadata and metastructure of any underlying or associated databases. Heretofore, script customization, configuration, and reconfiguration has required a substantial amount of code rewriting and revision, or a substantial amount of software overhead to support a very limited amount of mainly cosmetic customization features.
A clear need exists for a script method and system that facilitates end-user customization, configuration, and reconfiguration with a minimum amount of software overhead and code rewriting.
SUMMARY OF THE INVENTION
According to our invention there is provided a system, and method where the underlying software structure is readily configurable and reconfigurable by the user, and utilizes reusable objects (including routines, subroutines, and functions) having data, public functions and variables accessible to the end users, private functions and variables not generally accessible tn end users, and where the product, system, and method can be configured, reconfigured, modified and/or personalized through derived classes or functions that call the public functions of these objects, reusing them and inheriting their properties as in object oriented programming and/or through function and subroutine calls and passing variables as in convention programming.
The invention disclosed herein provides a system for facilitating interaction between a customer and a service provider. The system is configurable and with a set of reusable components, as either reusable objects, data, public functions, and private functions, or routines, subroutines, and functions with global variables and local variables. The public functions, routines, and subroutines, which are callable by an end user, can be accessed through derived classes of objects or calls. The system also includes a script and an associated database.
The script has a hierarchical set of structured pages, with at least one of the pages having a structured set of questions. At least one of the questions has responses that causes the system to either i) link to an associated database, or ii) link to another question in the script. The link may be a query, or the output of the database serving as a link to another question in the script. Where link is input to our output of the database, the data is data related to the interaction.
When the link is a link to another question in the script, the link may be to a question in the same page or a link to another question in another page in the script.
In a further exemplification of the invention, there is provided a system, which may include one or more computers, with computer program code, running on one or more computers, for facilitating interaction between a customer and a service provider. The code is made up of reusable elements such as the objects, functions, and variables of object oriented programming, or the functions, routines, subroutines, global variables, and local variables, and calls of conventional programming paradigms. The computer program code includes a script and an associated database, and causes the system to a) present a question to a user, b) receive a response from the user, and c) branch to link to either i) the associated database, or ii) to another question, both in response to the user's response to the question.
The computer program code can cause a query of the associated database, and, as a result of the query, cause the database to output a link to another question in the script, or to cause the database to output data related to the interaction. Alternatively, the computer program code cause a link to another question which is in another page in the script.
In the case of object oriented programming language, the computer program code contains base objects containing data, public functions, and private functions, and the computer program code is configured to utilize additional classes of objects inheriting properties of said base objects. However, in the case of such programming languagesd as FORTRAN, BASIC, and the like, the program code contains, functions, routines, and subroutines, and calls, which use global variables to call the functions, routines, and subroutines.
A further aspect of our invention is a method of configuring software adapted for facilitating interaction between a customer and a service provider utilizing a script and an associated database. The method of the invention utilizes reusable components, such as calling a set of reusable objects, data, public functions, and private functions, where the public functions are accessed through derived classes of objects, in object oriented programming, and calling functions, routines, and subroutines in conventional programming.
The script is a set of hierarchicaly structured pages, with at least one of the pages having a structured set of questions, where at least one of the questions has responses, and at least one of the responses causes the system to either i) link to an associated database, or ii) link to another question in the script. The method involves the steps of: (a). presenting a question to a user, (b). receiving a response from the user, and (c). branch in response to the user's response to the question to link to either i) the associated database, or ii) another question.
The method may include querying the database through the link to the associated database, the output of the database may be a link to another question in the script, or data related to the interaction, or a link to another page in the script.
The method of the invention includes creating either derived objects and calling a set of reusable base objects, data, public functions, and private functions, or calls using functions, routines, and subroutines.
A script is
Coker John L.
Malden Matthew S.
Nix Kevin R.
Nguyen-Ba Antony
Perkins Coie LLP
Siebel Systems Inc.
Soong James W.
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