System and method for selectively distributing commercial messag

Details System and method for selectively distributing commercial messag System and method for selectively distributing commercial messag

1994-09-08

1996-05-07

Groody, James J.

Television

Special applications

Manufacturing

348 6, 455 33, H04N 710

Patent

active

055150985

ABSTRACT:
A device and method of distributing commercial messages to an individually addressable subscriber terminal ("converter") on a network is provided. A server, located on the network, selectively tags commercial messages with routing information and converter addresses, and transmits the messages on the network to be received and displayed by the addressed converters. The addresses are selected based on information stored in a database related to demographic and other information relating to the members of the household of the subscriber. The server sends selected commercial messages to selected households.

REFERENCES:
patent: 5155591 (1992-10-01), Wachob

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