System and method for selecting and presenting...

Details System and method for selecting and presenting... System and method for selecting and presenting...

2007-02-06

2010-10-19

Albertalli, Brian L (Department: 2626)

Data processing: speech signal processing, linguistics, language

Speech signal processing

Application

C704S009000, C704S257000, C705S014490

Reexamination Certificate

active

07818176

ABSTRACT:
A system and method for selecting and presenting advertisements based on natural language processing of voice-based inputs is provided. A user utterance may be received at an input device, and a conversational, natural language processor may identify a request from the utterance. At least one advertisement may be selected and presented to the user based on the identified request. The advertisement may be presented as a natural language response, thereby creating a conversational feel to the presentation of advertisements. The request and the user's subsequent interaction with the advertisement may be tracked to build user statistical profiles, thus enhancing subsequent selection and presentation of advertisements.

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