System and method for scheduling and controlling delivery of adv

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G06F 1760

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active

060094095

ABSTRACT:
A system and method for scheduling and controlling delivery of advertising in a communications network and a communications network and remote computer program employing the system or the method. The system includes: (1) a time allocation controller that allocates time available in a particular advertising region in a display device of a remote computer between at least two advertisements as a function of one of a desired user frequency, a desired time frequency, or a desired geometry, for each of the at least two advertisements and (2) data communication controller, coupled to the time allocation controller, that delivers the at least two advertisements to said remote computer for display in the advertising region according to the allocating of the time.

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Dan Lester, "Yahoo, Profile of a Web Database. The 1.4 Access Method Used for Browsing Yahoo is a Hierarchical Structure or Outline," Database, vol. 18, No. 6, Dec. 1995, pp. 46-50.
Dan Lester, "Profile of a Web Database. The 1,4 Access Method Used for Browsing Yahoo is a Hierarchical Structure or Outline," vol. 18, No. 6, Dec. 1995, pp. 46-50.

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