System and method for revenue based advertisement placement

Details System and method for revenue based advertisement placement System and method for revenue based advertisement placement

2005-11-16

2010-06-15

Bhattacharya, Sam (Department: 2617)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Insertion of local commercial or local program at headend or...

C725S042000

Reexamination Certificate

active

07739708

ABSTRACT:
The present invention is directed towards systems and methods for ranking one or more advertisements. The method of the present invention comprises retrieving a result set comprising one or more advertisements responsive to a request. A clickability score is calculated for the one or more advertisements comprising the result set. An expected revenue value is calculated for the one or more advertisements using the clickability scores of the one or more advertisements as well as an indication of revenue associated with the one or more advertisements. The one or more advertisements are ordered according to the expected revenue of the one or more advertisements.

REFERENCES:
patent: 6560578 (2003-05-01), Eldering
patent: 2003/0144907 (2003-07-01), Cohen et al.
patent: 2004/0044571 (2004-03-01), Bronnimann et al.
patent: 2004/0131014 (2004-07-01), Thompson et al.
patent: 2004/0133468 (2004-07-01), Varghese
patent: 2006/0106931 (2006-05-01), Richoux

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