Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2001-08-03
2010-11-16
Colbert, Ella (Department: 3696)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C715S760000
Reexamination Certificate
active
07835943
ABSTRACT:
A method and apparatus for managing search listings in a search database include storing one or more search listings for an advertiser. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per click for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.
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Cheung Dominic Dough-Ming
Davis Darren J.
Singh Narinder Pal
Soulanille Thomas A.
Brinks Hofer Gilson & Lione
Colbert Ella
Yahoo ! Inc.
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