System and method for presenting a competitive comparison of...

Details System and method for presenting a competitive comparison of... System and method for presenting a competitive comparison of...

2006-12-29

2011-12-27

Maguire, Lindsay M. (Department: 3693)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

C705S038000, C705S039000

Reexamination Certificate

active

08086511

ABSTRACT:
A system, computer product and method for presenting a competitive comparison of a recommended financial transaction instrument. A set of questions is presented to a consumer in order to determine psychographic characteristics of the consumer. At least one subset of questions is presented based on answers to the set of questions, the at least one subset of questions relating more specifically to available benefits. A tailored financial transaction instrument is recommended having benefits which are based on answers to the at least one subset of questions. At least one similar competitive financial transaction instrument is presented to the consumer.

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Information pertaining to http://usa.vsa.com was archived at Nov. 8, 2003 http://web.archive.org/web/20030811171244/www, usa.visa.com/personal/cards/card—benefits.html?it=h2—/personal—index.html and retrieved on Jun. 30, 2008 by way of www.archive.org.
Information pertaining to http://www.amazon.com was archived at May 9, 2005 http://web.archive.˜rg/web/2˜˜5˜5˜914342˜/www.amaz˜n.c˜m/exec/˜bid˜s/tg/br˜wse/-/13316˜81 and retrieved on Jun. 30, 2008 by way of www.archive.org.

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