System and method for performing click stream analysis

Details System and method for performing click stream analysis System and method for performing click stream analysis

2008-01-08

2008-01-08

Wong, Don (Department: 2163)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C705S014270, C705S026640, C715S252000, C709S207000, C709S217000, C709S224000, C709S238000

Reexamination Certificate

active

07318056

ABSTRACT:
A system and method for performing click stream analysis is described. In one implementation, a Web log is processed to reconstruct a visit made by a user to a Web site. The Web log contains records representing actions performed by the user during the visit including any actions that may be designated a commerce event. A sequential identification is assigned to each record and the sequential identification is stored with the associated record in a database. Any records representing actions performed by the user that are designated as a commerce event are identified. The database is queried for a certain quantity of records representing actions performed by the user prior to and/or subsequent to the commerce event, based on the sequential identification assigned to each record.

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