Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Patent
1997-11-14
2000-10-17
Voeltz, Emanuel Todd
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
705 1, 705 14, 705 26, G06F 1760
Patent
active
061345326
ABSTRACT:
A system and method for selecting and presenting personally targeted entities such as advertising, coupons, products and information content, based on tracking observed behavior on a user-by-user basis and utilizing an adaptive vector space representation for both information and behavior. The system matches users to entities in a manner that improves with increased operation and observation of user behavior. User behavior and entities (ads, coupons, products) and information (text) are all represented as content vectors in a unified vector space. The system is based on an information representation called content vectors that utilizes a constrained self organization learning technique to learn the relationships between symbols (typically words in unstructured text). Users and entities are each represented as content vectors.
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Brown Kenneth B.
Caid William R.
Carleton Joel L.
Dunning Ted E.
Kindig Bradley D.
Aptex Software, Inc.
Morgan George D.
Todd Voeltz Emanuel
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