Interactive video distribution systems – Program – message – or commercial insertion or substitution – Insertion of local commercial or local program at headend or...
Reexamination Certificate
2011-03-15
2011-03-15
Miller, John W (Department: 2421)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Insertion of local commercial or local program at headend or...
C725S060000, C725S061000, C725S109000, C725S110000
Reexamination Certificate
active
07908618
ABSTRACT:
A system and method for managing interactive program and commercial content is disclosed. The system includes an interactive enabling device for receiving a broadcast stream containing interactive program and commercial triggers for retrieving interactive program and commercial content. An interactive content server communicates with a control application in the interactive enabling device. The interactive enabling device executes the control application to manage retrieval of interactive program and commercial content from the content server in response to the interactive program and commercial triggers. The interactive control application includes a gatekeeper function for selectively retrieving interactive program and commercial content in response to recognized interactive program and commercial triggers.
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Allibhoy Nizar
Bruckner John Anthony
Miller John W
Montoya Oschta
Procopio Cory Hargreaves & Savitch LLP
Sony Corporation
Sony Pictures Entertaiment Inc.
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