Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-11-16
2009-06-23
Wong, Don (Department: 2163)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000
Reexamination Certificate
active
07552113
ABSTRACT:
A search result management system manages search results provided by each of a plurality of remote search engines and provides targeted advertisement content. The system comprises a search result management component capturing at least one search session executed by a first user interface object. Capturing the search session comprises capturing at least one query session. Capturing each query session comprises: i) capturing a search query posted to a selected search engine; and ii) capturing at one search result item returned by the selected search engine. A user interface object generates an advertisement request to a distribution object and receives an advertisement impression from the distribution object. The advertisement request includes at least on equerry parameter derived from the captured search query. A display of the advertisement impression is rendered in conjunction with a display of the at least one search result item returned by the selected search engine in a user interface object separate and distinct from the first user interface object.
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Odell Jack
Roe Robert D.
O Hagan Timothy P
Thai Hanh B
Wong Don
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