System and method for managing advertising space

Details System and method for managing advertising space System and method for managing advertising space

2005-05-24

2005-05-24

Champagne, Donald L. (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

06898572

ABSTRACT:
An intermediary system between advertisers and producers of articles of commerce facilitates the use of the articles or their containers or wrappers to carry advertising matter so that the producers of the articles become advertising space providers. Terminals of numerous advertisers and terminals of advertising space providers are able to connect to a host computer at a management center through a global communications network. Advertisers and advertising space providers enter and store their respective advertising conditions and advertising space information in a database in the host computer, which then provides access enabling the advertisers to search for suitable advertising space and enabling space providers to search for suitable candidates for the use of their advertising space.

REFERENCES:
patent: 6141654 (2000-10-01), Heiden et al.
patent: 20030083932 (2003-05-01), Wolf et al.
patent: 411224070 (1999-08-01), None
AdBase: “Boston Media Corporation launches AdBase.net, a one-stop advertising bureau”, Business Wire, Mar. 24, 1999.

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