System and method for managing advertising campaign data

Details System and method for managing advertising campaign data System and method for managing advertising campaign data

2004-07-15

2011-12-20

Weiss, John G. (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C715S971000, C707S608000

Reexamination Certificate

active

08082178

ABSTRACT:
A method and system for managing ad campaign data. According to one embodiment, an application receives a request to store data associated with an ad campaign, and responsive to the request, stores one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.

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