System and method for keyword extraction and contextual...

Details System and method for keyword extraction and contextual... System and method for keyword extraction and contextual...

2011-08-16

2011-08-16

Rones, Charles (Department: 2164)

Data processing: database and file management or data structures

Database and file access

Search engines

C707S710000

Reexamination Certificate

active

08001105

ABSTRACT:
A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords, and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.

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