System and method for inserting advertising content in...

Details System and method for inserting advertising content in... System and method for inserting advertising content in...

2005-12-20

2005-12-20

Bui, Kieu-Oanh (Department: 2611)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

C725S046000, C725S068000, C725S085000

Reexamination Certificate

active

06978470

ABSTRACT:
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.

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