System and method for influencing display of web site content

Details System and method for influencing display of web site content System and method for influencing display of web site content

2006-11-17

2010-12-07

Trujillo, James (Department: 2159)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

Reexamination Certificate

active

07849082

ABSTRACT:
A system uses geo-location information associated with a user's interaction with a web site portal to deduce a context for the user's interaction and then uses the deduced context to influence the display of web site content that is provided in response to the user's interaction. The context is deduced by considering one or more of an industrial density for a locale indicated by the geo-location information associated with the user's interaction, a current time for a locale indicated by the geo-location information associated with the user's interaction, a weather condition for a locale the geo-location information associated with the user's interaction, and a regulation for a locale indicated by the geo-location information associated with the user's interaction.

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