Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2006-08-15
2006-08-15
Nguyen, Cuong (Department: 3661)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C707S793000, C707S793000, C705S007380, C705S035000, C705S03600T, C705S037000
Reexamination Certificate
active
07092901
ABSTRACT:
A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system and method of the present invention then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.
REFERENCES:
patent: 5283731 (1994-02-01), Lalonde et al.
patent: 5659732 (1997-08-01), Kirsch
patent: 5704560 (1998-01-01), Wimmer
patent: 5717923 (1998-02-01), Dedrick
patent: 5724424 (1998-03-01), Gifford
patent: 5724521 (1998-03-01), Dedrick
patent: 5724524 (1998-03-01), Hunt et al.
patent: 5748954 (1998-05-01), Mauldin
patent: 5752238 (1998-05-01), Dedrick
patent: 5768521 (1998-06-01), Dedrick
patent: 5778357 (1998-07-01), Kolton et al.
patent: 5778367 (1998-07-01), Wesinger, Jr. et al.
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5794259 (1998-08-01), Kikinis
patent: 5802518 (1998-09-01), Karaev et al.
patent: 5826241 (1998-10-01), Stein et al.
patent: 5845278 (1998-12-01), Kirsch et al.
patent: 5848397 (1998-12-01), Marsh et al.
patent: 5848407 (1998-12-01), Ishikawa et al.
patent: 5852820 (1998-12-01), Burrows
patent: 5855008 (1998-12-01), Goldhaber et al.
patent: 5862223 (1999-01-01), Walker et al.
patent: 5864845 (1999-01-01), Voorhees et al.
patent: 5864846 (1999-01-01), Voorhees et al.
patent: 5864871 (1999-01-01), Kitain et al.
patent: 5903882 (1999-05-01), Asay et al.
patent: 5905862 (1999-05-01), Hoekstra
patent: 5913208 (1999-06-01), Brown et al.
patent: 5918014 (1999-06-01), Robinson
patent: 5920854 (1999-07-01), Kirsch et al.
patent: 5920859 (1999-07-01), Li
patent: 5999929 (1999-12-01), Goodman
patent: 6009442 (1999-12-01), Chen et al.
patent: 6078866 (2000-06-01), Buck et al.
patent: 6081805 (2000-06-01), Guha
patent: 6101510 (2000-08-01), Stone et al.
patent: 6115718 (2000-09-01), Huberman et al.
patent: 6182067 (2001-01-01), Presnell et al.
patent: 6185550 (2001-02-01), Snow et al.
patent: 6192380 (2001-02-01), Light et al.
patent: 6269361 (2001-07-01), Davis et al.
patent: 6275820 (2001-08-01), Navin-Chandra et al.
patent: 6275854 (2001-08-01), Himmel et al.
patent: 6285987 (2001-09-01), Roth et al.
patent: 6304864 (2001-10-01), Liddy et al.
patent: 6349307 (2002-02-01), Chen
patent: 6363377 (2002-03-01), Kravets et al.
patent: 6385602 (2002-05-01), Tso et al.
patent: 6393407 (2002-05-01), Middleton, III et al.
patent: 6401118 (2002-06-01), Thomas
patent: 6421675 (2002-07-01), Ryan et al.
patent: 2001/0044757 (2001-11-01), Robb et al.
patent: 2001/0051911 (2001-12-01), Marks et al.
patent: 2002/0004735 (2002-01-01), Gross
patent: 2002/0169760 (2002-11-01), Cheung et al.
patent: 2003/0050863 (2003-03-01), Radwin
patent: 2428076 (2003-11-01), None
patent: 1487450 (2004-04-01), None
patent: 1 282 051 (2003-02-01), None
patent: 1 282 059 (2003-02-01), None
patent: 1363209 (2003-11-01), None
patent: 2388684 (2003-11-01), None
patent: 2004133886 (2004-04-01), None
patent: 2003087580 (2003-11-01), None
patent: WO 9749048 (1997-12-01), None
patent: WO 9906924 (1999-02-01), None
patent: WO 99/41694 (1999-08-01), None
patent: WO 99/20486 (1999-09-01), None
patent: WO 99/48028 (1999-09-01), None
patent: WO 2000/16218 (2000-03-01), None
patent: WO 2000/41090 (2000-07-01), None
patent: WO 00/57333 (2000-09-01), None
patent: WO 01/55929 (2001-08-01), None
Derwent-Acc-No.: 2003-459999, Jun. 12, 2003, Pay for placement method for use in database search system..by Bove et al.
Derwent-Acc-No.: 2003-168005, Feb. 17, 2003, Search Result List Provisio0n Method by Soulanille et al.
Derwent-Acc-No.: 2002-105680, Dec. 13, 2001 Search result list providing method for communication network . . . , by Soulanille.
Derwent-Acc-No.: 2002-048793, Nov. 15, 2001, Search list generation for business institution ,corporation, involves ordering search items matching with search request into search result list in accordance with respective bid amounts, by Davis et al.
Unknown, TDB-ACC-No.: NN9801271—Jan. 1, 1998, Agent system for gathering, Integrating, Relevance ranking and presenting digital text documents from heterogeneous information sources, vol. 41, issue No. 1, pp. 271-272.
Braden-Harder et al., Apparatus for use in information retrieval system . . . , Derwent-Acc-No. 1999-143194, Feb. 4, 1999.
Downs et al., Derwent-Acc-No. 1998-457317, Aug. 20, 1998, Computer-implemented method of representing hypertext documents by receiving ranking of several sets of data distributed among several computers and generating map of sets to visually indicate ranking.
Database of Corporate ResourceNet, “New Service Puts An Auction Search Engine Under One Roof”, Electronic Advertising & Marketplace Report, vol. 12, Issue 8, Apr. 1998, p. 6.
Espe, “Online Search Engines Start To Charge For Listings”, Washington Business Journal, vol. 18, Issue 1, May 1999, p. 31.
Dawson et al., “2 Search Sites Narrow Their Parameters”, Adweek-Western Edition, vol. 48, Issue 42, Oct. 1998, p. 1.
Database of Corporation ResourceNet, “Bits”, from Adweek-Eastern Edition, vol. 40, Issue 14, Apr. 1999, p. 46.
Komando, “Searching For Search Engines—from Dogpile to Deja News”, Business First-Colombus, vol. 14, Issue 43, Jun. 1998, p. 46.
Database of Corporate ResourceNet, New services Aim to Boost Efficiency of Search Engines, Electronic Advertising & Marketplace Report, vol. 12, Issue 13, Jun. 1998, p. 6.
Database of Corporate ResourceNet, “Goto.com Chooses Quest's SharePlex(R) for Oracle Software to Ensure Uptime for Business-Critical Web Site”, PR Newswire, Jun. 2000.
Database of Corporate ResourceNet, “Capitalist Tool”, Time Canada, vol. 151, Issue 8. Mar. 1998, p. 41.
Database of DialogClassic(m), :Homestead Technologies' Continued Success Draws $17.50 Million In second Round of Venture Funding, PR Newswire, Apr. 1999.
“APS Search Tools—Patent Search Client Strategy”, by US Patent & Trademark Office, Sep. 1997.
“Frequently Asked Questions NT Image Search & Retrieval (IS&R)”, by US Patent & Trademark Office, Dec. 1997.
“Chapter 1-Introduction to Dialog”, by Dialog Information Service, Inc. pp 1-1 to 1-14.
“Automated Patent System (APS) Workstation Reference Manual”, by US Patent & Trademark Office, Jul. 1996.
Frentzen, Jeff, “Help for Getting the Word Out About Web Sites”, PC Week,
Davis Darren J.
Derer Matthew
Garcia Johann
Greco Larry
Kurt Tod E.
Nguyen Cuong
Overture Services Inc.
LandOfFree
System and method for influencing a position on a search... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with System and method for influencing a position on a search..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method for influencing a position on a search... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-3618488