Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2003-06-16
2009-10-20
Cheung, Mary (Department: 3694)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07606727
ABSTRACT:
The present invention provides for a system and method for identifying optimal marketing offers in a mass marketing campaign. An optimal offer for a particular prospect at a particular time in the multi-wave campaign is determined. In accordance with one embodiment of the present invention, offer information is initially collected for each of the various offers tagged for potential inclusion into a. Each offer is analyzed to determine its eligibility for inclusion in a marketing campaign to a particular household or individual prospect within a household. A systematic evaluation of eligibility applies a plurality of predetermined criteria to each offer on a household level, a prospect level and an offer level. In this manner, offers failing such criteria may be easily removed from inclusion in the campaign. A net present value (NPV) and a net response rate may be calculated for each eligible offer to identify one or more optimal marketing offers.
REFERENCES:
patent: 3634669 (1972-01-01), Soumas et al.
patent: 3946206 (1976-03-01), Darjany
patent: 4047033 (1977-09-01), Malmberg
patent: 4545838 (1985-10-01), Minkus
patent: 4582985 (1986-04-01), Lofberg
patent: 4594663 (1986-06-01), Nagata et al.
patent: 4634845 (1987-01-01), Riley
patent: 4642768 (1987-02-01), Roberts
patent: 4700055 (1987-10-01), Kashkashian
patent: 4750119 (1988-06-01), Cohen
patent: 4766293 (1988-08-01), Boston
patent: 4831242 (1989-05-01), Englehardt
patent: 4882675 (1989-11-01), Nichtberger
patent: 4897533 (1990-01-01), Lyszczarz
patent: 4906826 (1990-03-01), Spencer
patent: 4953085 (1990-08-01), Atkins
patent: 4978401 (1990-12-01), Bonomi
patent: 5025372 (1991-06-01), Burton
patent: 5080748 (1992-01-01), Bonomi
patent: 5095194 (1992-03-01), Barbanell
patent: 5117355 (1992-05-01), McCarthy
patent: 5175416 (1992-12-01), Mansvelt
patent: 5180901 (1993-01-01), Hiramatsu
patent: 5192947 (1993-03-01), Neustein
patent: 5202826 (1993-04-01), McCarthy
patent: 5218631 (1993-06-01), Katz
patent: 5276311 (1994-01-01), Hennige
patent: 5287268 (1994-02-01), McCarthy
patent: 5287269 (1994-02-01), Dorrough
patent: 5297026 (1994-03-01), Hoffman
patent: 5311594 (1994-05-01), Penzias
patent: 5326960 (1994-07-01), Tannenbaum
patent: 5339239 (1994-08-01), Manabe et al.
patent: 5349633 (1994-09-01), Katz
patent: 5350906 (1994-09-01), Brody et al.
patent: 5365575 (1994-11-01), Katz
patent: 5397881 (1995-03-01), Mannik
patent: 5424524 (1995-06-01), Ruppert
patent: 5450477 (1995-09-01), Amarant
patent: 5459306 (1995-10-01), Stein
patent: 5465206 (1995-11-01), Hilt
patent: 5466919 (1995-11-01), Hovakimian
patent: 5471669 (1995-11-01), Lidman
patent: 5477038 (1995-12-01), Levine
patent: 5479494 (1995-12-01), Clitherow
patent: 5482139 (1996-01-01), Rivalto
patent: 5483444 (1996-01-01), Heintzman
patent: 5500514 (1996-03-01), Veeneman
patent: 5511114 (1996-04-01), Stimson
patent: 5521363 (1996-05-01), Tannenbaum
patent: 5530232 (1996-06-01), Taylor
patent: 5530235 (1996-06-01), Stekfik
patent: 5537314 (1996-07-01), Kanter
patent: 5544086 (1996-08-01), Davis
patent: 5544246 (1996-08-01), Mandelbaum
patent: 5553120 (1996-09-01), Katz
patent: 5578808 (1996-11-01), Taylor
patent: 5585787 (1996-12-01), Wallerstein
patent: 5637845 (1997-06-01), Kolls
patent: 5644727 (1997-07-01), Atkins
patent: 5689650 (1997-11-01), McClelland
patent: 5703344 (1997-12-01), Bezy
patent: 5710886 (1998-01-01), Christensen
patent: 5721768 (1998-02-01), Stimson
patent: 5729693 (1998-03-01), Holda-Fleck
patent: 5745706 (1998-04-01), Wolfberg et al.
patent: 5765141 (1998-06-01), Spector
patent: 5774870 (1998-06-01), Storey
patent: 5777305 (1998-07-01), Smith
patent: 5787156 (1998-07-01), Katz
patent: 5787404 (1998-07-01), Fernndez-Holmann
patent: 5806042 (1998-09-01), Kelly
patent: 5835576 (1998-11-01), Katz
patent: 5852811 (1998-12-01), Atkins
patent: 5857079 (1999-01-01), Claus
patent: 5857709 (1999-01-01), Chock
patent: 5864828 (1999-01-01), Atkins
patent: 5864830 (1999-01-01), Armetta
patent: 5870718 (1999-02-01), Spector
patent: 5875437 (1999-02-01), Atkins
patent: 5884285 (1999-03-01), Atkins
patent: 5911135 (1999-06-01), Atkins
patent: 5911136 (1999-06-01), Atkins
patent: 5915243 (1999-06-01), Smolen
patent: 5926800 (1999-07-01), Baronowski
patent: 5955961 (1999-09-01), Wallerstein
patent: 5970480 (1999-10-01), Kalina
patent: 5974399 (1999-10-01), Giuliani et al.
patent: 5991750 (1999-11-01), Watson
patent: 6000608 (1999-12-01), Dorf
patent: 6000832 (1999-12-01), Franklin et al.
patent: 6009415 (1999-12-01), Shurling et al.
patent: 6016954 (2000-01-01), Abe et al.
patent: 6032136 (2000-02-01), Brake, Jr. et al.
patent: 6036099 (2000-03-01), Leighton
patent: 6038552 (2000-03-01), Fleischl et al.
patent: 6070153 (2000-05-01), Simpson
patent: 6105865 (2000-08-01), Hardesty
patent: 6128598 (2000-10-01), Walker et al.
patent: 6128599 (2000-10-01), Walker et al.
patent: 6164533 (2000-12-01), Barton
patent: 6189787 (2001-02-01), Dorf
patent: 6227447 (2001-05-01), Campisano
patent: 6236977 (2001-05-01), Verba et al.
patent: 6243688 (2001-06-01), Kalina
patent: 6341724 (2002-01-01), Campisano
patent: 6345261 (2002-02-01), Feidelson et al.
patent: 6615189 (2003-09-01), Phillips et al.
patent: 6925441 (2005-08-01), Jones et al.
patent: 6970830 (2005-11-01), Samra et al.
patent: 2002/0095365 (2002-07-01), Slavin
patent: 2003/0154129 (2003-08-01), Goff
patent: 2003/0187717 (2003-10-01), Crites et al.
patent: 2003/0187767 (2003-10-01), Crites et al.
patent: 2004/0039679 (2004-02-01), Norton et al.
patent: 2004/0044615 (2004-03-01), Xue et al.
patent: 2004/0093296 (2004-05-01), Phelan et al.
patent: 2004/0128194 (2004-07-01), Mase et al.
patent: 2293321 (1998-12-01), None
David L. Chandler's article Polling The methods behind the madness printed in The Boston Globe (Boston, MA) Nov. 2, 1992.
Welcome to Card Express, The CardEx Incentive Card, as disclosed in the CardEx web site archived by web.archive.org on Feb. 7, 1998 [http://web.archive.org/web/*/http://www.cardex.com], retrieve Oct. 18, 2003, 8 pages.
Welcome to Card Express, CardEx web site archived by web.archive.org on Oct. 31, 1996 [http://web.archive.org/web/*/http://www.cardex.com], retrieve Oct. 18, 2003, 7 pages.
CardEx Incentives, Apr. 6, 1999, www.cardexco.com, 15 pages.
“Associates First Capital Corporation”, Hoover's Inc., The Industry Standard: The Newsmagazine of the Internet Economy, thestandard.net/companies/cpmpany-display, Apr. 6, 1999, 2 pages.
Jeffrey M. Lacker, “Stored Value Cards: Costly Private Substitutions for Government Currency”, Economic Quarterly, 1996, 17 pages.
“The Evolution of a New Consumerism”, Chain Store Age, vol. 73, pp. 8-9, Jun. 1997, 4 pages.
Lisa Fickenscher, “Amex prepaid offering is latest card for firms regarding employees”, American Banker, vol. 161, No. 151, Aug. 8, 1996, 2 pages.
“Welcome to Swiftgift”, Swiftgift, www.swiftgiftcard.com, Dec. 8, 1998, 10 pages.
Lucy Lzarony, “Stuck for a gift? Give a prepaid credit card”, www.bankrate.com, Dec. 21, 1998, 2 pages.
Antoinette Coulton, “Incentives field moving to card-based series 14”, American Banker, Mar. 26, 1998, 3 pages.
Credit Card News, “A store card issuer looks for lift from electronic gift certificates”, Feb. 1, 1995, 2 pages.
Business Travel News, “Maritz gets mastercard's stamp of approval”, Aug. 19, 1996, 2 pages.
Debit Card News, vol. 2, Issue 2, “Boatman's floats stored value into the employee incentive waters”, Jul. 16, 1996, 3 pages.
Mickey Meece, “Boatman's prepaid cards for worker-incentive firm”, American Banker, Jul. 2, 1996, 1 page.
Card News, vol. 6, No. 25, “D.C. Area Safeway stores look for increase in sales volume and revenue with cards”, Dec. 1991, 3 pages.
Spurgin, “Sopininmon! or What's happening in the retail credit card environment”, Credit World Journal, Apr. 1997, 7 pages.
AT&T Marketing, “Universal card free lifetime membership extended 3 months”, www.att.com/press/0297/970217.csa.html, Dec.
Lau Tak Wing (Edward)
Ma Lizhi
Pederson Shane P.
Wang Hui
Cheung Mary
Fertig Brian
Goodwin & Procter LLP
JPMorgan Chase Bank N.A.
LandOfFree
System and method for identifying optimal marketing offers does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with System and method for identifying optimal marketing offers, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method for identifying optimal marketing offers will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-4084973