Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
1999-10-21
2009-06-16
Champagne, Donald L (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07548874
ABSTRACT:
A system and method is disclosed for producing an advertisement that is optimized to a particular user or group of users for a current transaction and is presented to such users at the point of sale or transaction terminal at a public location. The transaction terminal produces current transaction data that includes customer identity, and goods/services being purchased and their prices. The current transaction data is sent to an advertisement server via a network such as the Internet. The advertisement server implements a user database device, a goods database and an advertisement database to locate an existing advertisement or create a new advertisement that is optimized according to common characteristics of the particular group. The optimized advertisement is sent to the transaction terminal for presentation to the user on a monitor or like display device or, printed on a sales receipt.
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Kanevsky Dimitri
Zadrozny Wlodek W.
Zlatsin Alexander
Champagne Donald L
International Business Machines - Corporation
Morris, Esq. Daniel P.
Scully , Scott, Murphy & Presser, P.C.
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