Data processing: database and file management or data structures – Data warehouse – data mart – online analytical processing ,... – Data extraction – transformation – and loading
Reexamination Certificate
2005-01-28
2010-06-01
Cottingham, John R. (Department: 2167)
Data processing: database and file management or data structures
Data warehouse, data mart, online analytical processing ,...
Data extraction, transformation, and loading
C705S054000, C705S064000
Reexamination Certificate
active
07730021
ABSTRACT:
A content enhancement system and method for increasing search engine visibility is disclosed. Landing web pages are optimized for relevant keywords and phrases associated with e-content publications such as articles, papers, reports, newsletters, etc. Landing web pages may be generated for portions of documents that are sold individually. Landing pages are generated using content description data (including keyword data) for each document portion or content section that will be the subject of a landing page. The content description data is stored in a database. A template defines the layout and appearance of the content description data that is used to generate each landing page. Each landing page includes an optional link to a product purchase page at the publisher's web site that allows a user to purchase the product described on the landing page. Search engines index each of the landing pages making it easier for web users to locate the publisher's products.
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Gregg Paul Sidney
Morse Peter Neville
Badawi Sherief
Cottingham John R.
Manta Media, Inc.
Standley Law Group LLP
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