Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-06-29
2009-12-08
Lewis, Cheryl (Department: 2167)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C715S812000, C705S014270
Reexamination Certificate
active
07631008
ABSTRACT:
The present invention is directed towards systems and methods for predicting a frequency with which an advertisement displayed in response to a query will be selected. The method of the present invention comprises receiving analytics data associated with a display of one or more advertisements in response to one or more queries. One or more features associated with the one or more advertisements displayed in response to the one or more queries are identified. One or more functions are generated for predicting a frequency with which a given advertisement displayed in response to a query will be selected using the analytics data and features associated with the one or more advertisements displayed in response to the one or more queries.
REFERENCES:
patent: 2007/0022005 (2007-01-01), Hanna
patent: 2007/0162329 (2007-07-01), Lee
Cantu-Paz Erick
Carson Chad
Iyer Rukmini
Kannan Ashvin
Ku David Cho-Lun
Lewis Cheryl
Ostrow Seth H.
Ostrow Kaufman & Frankl LLP
Yahoo ! Inc.
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