Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2006-03-07
2006-03-07
Janvier, Jean D. (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014270, C705S001100, C705S026640, C705S027200, C707S793000, C707S793000, C709S219000
Reexamination Certificate
active
07010497
ABSTRACT:
A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
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Aviv Ronit
Nyhan Nicholas W.
DynamicLogic, Inc.
Janvier Jean D.
Leydig , Voit & Mayer, Ltd.
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