System and method for enabling an advertisement to follow...

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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C705S014400, C705S014730, C707S793000, C707S793000, C715S252000, C715S252000, C715S781000, C715S236000, C715S854000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000, C345S215000

Reexamination Certificate

active

07930206

ABSTRACT:
A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

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