Data processing: presentation processing of document – operator i – Presentation processing of document – Annotation control
Reexamination Certificate
2011-06-28
2011-06-28
Hong, Stephen S (Department: 2178)
Data processing: presentation processing of document, operator i
Presentation processing of document
Annotation control
C715S230000, C715S231000, C715S233000
Reexamination Certificate
active
07971136
ABSTRACT:
The present invention is a system and a method for selecting an appropriate location for displaying messages, such as graphic or textual advertisements, on the display screen of users of electronic devices. Embodiments of the present invention employ algorithms for analyzing the graphic content of the screen in real-time to select the most appropriate position for placing the message. In addition, according to some embodiments of the present invention the activities of the user are also monitored to enhance the suitability of the selected position of the advertisements. The algorithm constantly monitors screen information and user activity and removes the message whenever the selected area is no longer appropriate for displaying the message.
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Gur Adam
Menachem Uri Ben
Bianco Paul D.
Endless Spaces Ltd.
Fleit Martin
Fleit Gibbons Gutman Bongini & Bianco PL
Hong Stephen S
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