System and method for displaying advertisements

Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household

Reexamination Certificate

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Details

C725S032000, C725S034000, C725S042000, C725S046000

Reexamination Certificate

active

07134132

ABSTRACT:
A method and system for displaying advertisements. The advertisements are displayed on a television having a controlled connected thereto and configured for receiving commands from a viewer of the television. The method includes displaying a first advertisement on the television, receiving a command from the viewer of the television to display a second advertisement, the second advertisement being a variant of the first advertisement, and displaying the second advertisement on the television.

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