Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2005-11-16
2010-11-23
Hayes, John W (Department: 3628)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Advertisement
C705S014460, C705S014710
Reexamination Certificate
active
07840438
ABSTRACT:
The present invention is directed towards systems and methods for determining the performance of a plurality of versions of a given advertisement. The method of the present invention comprises retrieving a first version of an advertisement and associated click through data, and retrieving a second version of the advertisement and associated click through data. A clickability score is calculated for the first version of the advertisement using the click through data associated with the first version, and a clickability score is calculated for the second version of the advertisement using the click through data associated with the second version. A difference in clickability scores is determined between the first and second advertisement. The clickability score associated with the first version of the advertisement is modified based upon the difference in clickability scores.
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patent: 2003/0033292 (2003-02-01), Meisel et al.
patent: 2004/0267612 (2004-12-01), Veach
patent: 2005/0096980 (2005-05-01), Koningstein
patent: 2006/0095336 (2006-05-01), Heckerman et al.
Keiser, Barbie E. “From free to fee: The next trend in Web site development?” Information Today, Inc. ISSN: 1070-4795 v 10, n 5, p. 16 (11). May 2002.
Carson Chad
Ku David Cho-Lun
Pedersen Jan
Hayes John W
Jung Allen J
Ostrow Beth H.
Ostrow Kaufman LLP
Yahoo ! Inc.
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