System and method for delivering targeted advertisements to cons

Details System and method for delivering targeted advertisements to cons System and method for delivering targeted advertisements to cons

1994-12-13

1998-06-30

Hsia, Sherrie

Television

Special applications

Manufacturing

348 10, 348 12, H04N 710

Patent

active

057741700

ABSTRACT:
This invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it is not intended. Commercials can be delivered to specified homes or displays via either over-the-air or wired delivery systems.

REFERENCES:
patent: Re33808 (1992-01-01), Wright, Jr.
patent: 4331973 (1982-05-01), Eskin et al.
patent: 4331974 (1982-05-01), Cogswell et al.
patent: 4404589 (1983-09-01), Wright, Jr.
patent: 4814883 (1989-03-01), Perine et al.
patent: 5155591 (1992-10-01), Wachob
patent: 5200822 (1993-04-01), Bronfin
patent: 5231494 (1993-07-01), Wachob
patent: 5515098 (1996-05-01), Carles

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