Interactive video distribution systems – Program – message – or commercial insertion or substitution – Based on demographics or geographical area
Reexamination Certificate
2007-02-27
2007-02-27
Miller, John (Department: 2623)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Based on demographics or geographical area
C725S036000
Reexamination Certificate
active
09766004
ABSTRACT:
A system and method for scheduling advertisements in a television service network environment. An ad scheduler prepares an ad insertion schedule based on channel change statistical information and avail time information. The scheduler evaluates the statistical information, time durations between adjacent avails in a presentation stream, and the relatedness of market segments assigned to a plurality of advertisements. It schedules the ads into presentation stream groups based on this evaluation. The statistical ad scheduling allows the system to eliminate “forced” switching between multiple presentation streams, whereby system wears and malfunctions can be decreased.
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Manning John
Miller John
Prime Research Alliance E., Inc.
Technology Patents & Licensing, Inc.
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