System and method for delivering personalized advertising data

Details System and method for delivering personalized advertising data System and method for delivering personalized advertising data

2007-04-25

2010-10-12

Koenig, Andrew Y (Department: 2423)

Interactive video distribution systems

User-requested video program system

Video-on-demand

C725S097000, C725S034000

Reexamination Certificate

active

07814521

ABSTRACT:
A method is disclosed for distributing advertising data in an internet protocol television (IPTV) system, the method including dividing a plurality of end user devices in the IPTV system into K advertising groups; multicasting J advertising data multicast groups to end user devices in J advertising groups having a percentile ranking above or equal to a predetermined percentile ranking; and unicasting advertising data channels for actively viewed IPTV channels being viewed by other end users.

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patent: 2006/0010467 (2006-01-01), Segel
patent: 2007/0204292 (2007-08-01), Riedl et al.
patent: 2008/0034386 (2008-02-01), Cherry et al.

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