Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2003-02-18
2010-10-12
Le, Khanh H (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S014410, C705S014520, C705S014270, C705S002000, C725S022000, C725S032000, C709S240000
Reexamination Certificate
active
07813957
ABSTRACT:
A system and method for delivering a plurality of payloads such as ads in response to a plurality of requests. The system comprises a data structure defining a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response and an ad server for delivering one or more of the plurality of payloads in response to a request from a target. The number of times each payload is delivered to a target is tracked. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular request is received from a particular target having particular characteristics. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.
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Le Khanh H
Microsoft Corporation
Senniger Powers LLP
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