Interactive video distribution systems – Operator interface
Reexamination Certificate
2003-03-14
2011-10-18
Kelley, Christopher (Department: 2424)
Interactive video distribution systems
Operator interface
C725S035000, C725S040000, C725S053000, C725S100000, C725S109000, C725S110000, C709S230000, C709S231000, C709S217000, C709S218000, C709S219000
Reexamination Certificate
active
08042132
ABSTRACT:
iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.
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Brandyberry David
Carney John
Chane Lena
Chu Viva
Chung Alex
Banner & Witcoff , Ltd.
Hicks Charles N
Kelley Christopher
TVworks, LLC
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