System and method for combining interactive game with...

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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Details

C463S001000, C463S042000, C463S040000, C463S041000, C463S030000, C463S016000, C463S025000, C705S001100, C705S026640, C705S027200

Reexamination Certificate

active

11435365

ABSTRACT:
A combination multi-media interactive game and video infomercial acts as an advertising business method wherein a seller of merchandise can combine both an advertising infomercial with a player and/or participant's playing an interactive game. Preferably, the game is a step-by-step strategic or random game, whereby a player and/or participant user starts at an opening “starting point” and proceeds from one interval location to another. At each interval location, the player and/or participant is interactively interfaced with one or more commercial infomercials so that the player-participant can interact with the infomercial by researching, observing and/or demonstrating the use of the products remotely, or, by shopping for the displayed products by Internet. At each infomercial the retail object for sale is related to the predetermined themes of each interval location.

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Minson, John, “A sponsored sell that takes the biscuit (advertisements in interactive games; online)”: The Guardian: Sep. 1, 1994.

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