System and method for collecting and analyzing competitive...

Details System and method for collecting and analyzing competitive... System and method for collecting and analyzing competitive...

2004-04-13

2008-08-26

Wong, Leslie (Department: 2164)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000

Reexamination Certificate

active

07418446

ABSTRACT:
The invention concerns a system and method for implementing and/or administering a competitive rewards database. Member data is received from at least one member computer via a data feed. The (raw) member data is automatically mapped and incorporated into the competitive rewards database. A data capture tool, preferably coupled to a data network, is operable to adjust the mapping of member data. A rewards workbench, preferably coupled to a data network, is generally operable to query the competitive rewards database.

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