Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-05-09
2006-05-09
Rones, Charles (Department: 2164)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000, C707S793000
Reexamination Certificate
active
07043497
ABSTRACT:
A customer relationship management system for storing and managing information for an E-Business retailer. The customer relationship system includes a database system for storing and organizing said information, a logical data model defining the manner in which said information is stored and related within the database system, and a subject area within the logical data model defining the manner in which profile information concerning web site visitors to a web site operated by the E-Business retailer is stored and organized within the database system. Visitors may include any individuals, households or organizations that are of interest to the E-Business retailer. The profile information collected and organized within the database system in accordance with the logical data model may include information concerning household and organizational affiliations of said visitors; information concerning occupations of said visitors; information concerning income levels of said visitors; information concerning educational levels of said visitors; marital status information about said visitors; gender information about said visitors; ethnicity information about said visitors; residence information about said visitors; and language information about said visitors. Profile information may further include a customer score associated with each web site visitor, wherein a visitor's customer score is determined from previous behavior of the visitor with the E-Business retailer, and is an indication of the visitor's future behavior with the E-Business retailer.
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Carty Scott D.
Haddad Sylvie Feghali
Smith Tucker L.
Al-Hashemi Sana
NCR Corp.
Rones Charles
Stover James M.
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