Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2003-09-30
2011-10-18
Stamber, Eric W (Department: 1796)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014490, C705S014510, C705S014540, C705S014660, C705S014670, C705S014720
Reexamination Certificate
active
08041601
ABSTRACT:
A system and method for automatically targeting Web-based advertisements is described. Advertisements are identified relative to a query, wherein identified advertisements describe characteristics relative to at least one of a product and a service. The advertisements are scored according to match between the query and the characteristics of the identified advertisements. At least some of the advertisements are provided as Web-based content.
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Bauer John
Fikes Andrew
Koningstein Ross
Google Inc.
Nguyen Tri V
Pokotylo John C.
Stamber Eric W
Straub & Pokotylo
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