System and method for associating an unvalued search term...

Details System and method for associating an unvalued search term... System and method for associating an unvalued search term...

2005-10-28

2010-11-09

Robinson, Greta L. (Department: 2169)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Advertisement

C705S014710, C707S706000, C707S758000

Reexamination Certificate

active

07831474

ABSTRACT:
Methods and systems for associating an unbidded term with a bidded term and for pricing search terms. The method for associating an unbidded term with a bidded term comprises selecting a first set of search engine results for the unbidded term, selecting a second set of search engine results for the bidded second term, comparing the first and second sets, and associating the unbidded term with at least one bidded term based on the results of comparing. The method for assigning monetary values to search terms comprises receiving bids for a first term, deriving a similarity function between the first and second term and pricing the second term based upon the derived similarity function and the bid on the first term.

REFERENCES:
patent: 6269361 (2001-07-01), Davis et al.
patent: 6704727 (2004-03-01), Kravets
patent: 7225182 (2007-05-01), Paine et al.
patent: 7272594 (2007-09-01), Lynch et al.
patent: 2002/0099605 (2002-07-01), Weitzman et al.
patent: 2002/0138528 (2002-09-01), Gong et al.
patent: 2003/0126250 (2003-07-01), Jhanji
patent: 2005/0086206 (2005-04-01), Balasubramanian et al.
patent: 2005/0102270 (2005-05-01), Risvik et al.
patent: 2005/0144065 (2005-06-01), Calabria et al.
patent: 2005/0171932 (2005-08-01), Nandhra
patent: 2006/0020607 (2006-01-01), Patterson
patent: 2007/0088683 (2007-04-01), Feroglia et al.
Author: Michael Wong, Title: How to Maximize Your Traffic with Goto.com, Published: Feb. 1999, pp. 1-5; link: http://www.thewritemarket.com/mcnn/index.php?mcnn=wong&title=How%20to%20Maximize%20Your%20Traffic%20with%20Goto.com.

Affiliated with

Also associated with

Rating

System and method for associating an unvalued search term... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with System and method for associating an unvalued search term..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method for associating an unvalued search term... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-4215538