Survey technique for readership of publications

Details Survey technique for readership of publications Survey technique for readership of publications

1986-06-16

1988-11-01

Picard, Leo P.

Education and demonstration

Psychology

235472, G09B 500

Patent

active

047815965

ABSTRACT:
A technique for surveying the readership of selected magazines. Individuals acting as test subjects carry a light portable device capable of detecting bar codes printed on at least the front cover of the magazine copy. The bar code acquired by the pen includes circuitry for comparing it with stored bar codes. The comparison is utilized to determine whether the magazine of interest, and certain portions of interest in it, for which codes have been stored in the pen, are being read. If so, then this information is stored in the pen for later retrieval and analysis.

REFERENCES:
patent: 4471218 (1984-09-01), Culp
patent: 4628193 (1986-12-01), Blum
patent: 4647917 (1987-03-01), Anderson, III et al.
patent: 4659314 (1987-04-01), Weinblatt
"Videx", Time Wand Keeping Track of Time", Jun./Feb./86, Bar Code News.
Videx Timewand (Advertisement published in A+ Magazine, Jul. 1986, p. 62).

Affiliated with

Also associated with

Rating

Survey technique for readership of publications does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Survey technique for readership of publications, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Survey technique for readership of publications will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-888125