Survey technique for readership of publications

Details Survey technique for readership of publications Survey technique for readership of publications

1986-02-07

1987-04-21

Picard, Leo P.

Education and demonstration

Psychology

340568, 340572, 340573, G09B 500

Patent

active

046593144

ABSTRACT:
A technique is provided for providing accurate information regarding the readership of certain magazines. A transmitter unit is attached to the magazines of interest and emits a signal unique to that particular magazine. A receiver unit is worn by individuals who have been selected as test subjects. The transmitter unit can detect the emitted signal only when it is within approximately one foot from the magazine. The receiver unit includes circuitry responsive only to the particular signal emitted by the transmitter in the magazine. When that signal is received, information is stored in memory regarding the occurrence of exposure of the magazine to the individual test subject and/or the time period of exposure. Information stored in that memory is then retrieved for analysis.

REFERENCES:
patent: 3534358 (1970-10-01), Stern
patent: 3618059 (1971-11-01), Allen
patent: 3891980 (1975-06-01), Lewis et al.
patent: 4112926 (1978-09-01), Schulman et al.
patent: 4157540 (1979-06-01), Oros

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