Stepper advertising device and method

Details Stepper advertising device and method Stepper advertising device and method

1996-12-18

1999-06-22

Garbe, Stephen P.

Envelopes, wrappers, and paperboard boxes

Envelope

Closures

229 805, 229 923, 229 927, 229302, B65D 2714

Patent

active

059134720

ABSTRACT:
A printed advertising device is formed by folding a sheet to form a wrapper. The wrapper may enclose a variety of enclosures such as product samples or order forms. The enclosures are retained within the advertising device by a novel arrangement that is required to be opened in steps requiring involvement and participation by a user and building anticipation. The advertising device is created by several manipulations of a web, such as folding and applying adhesive using web printing equipment. The advertising device may be a mailing device, a magazine insert or a stand-alone circular.

REFERENCES:
patent: 186001 (1877-01-01), Chapman
patent: 978421 (1910-12-01), Wittman
patent: 1076450 (1913-10-01), Rindsberg
patent: 1091172 (1914-03-01), Thayer
patent: 1362779 (1920-12-01), Cernicky
patent: 1373512 (1921-04-01), Kuhhorn
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patent: 2062776 (1936-12-01), Berkowitz
patent: 2964233 (1960-12-01), McFarland
patent: 3126148 (1964-03-01), Hanson
patent: 3356285 (1967-12-01), Greason
patent: 4044942 (1977-08-01), Sherwood
patent: 4660856 (1987-04-01), Shacklett, Jr.
patent: 5467917 (1995-11-01), Potter

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